The company started to expand in to new frontiers of the plaything industry. In 1971 LEGO begun to target females with the arrival of furniture pieces and dollhouses; in 1974 this introduced their first individuals figures, referred to as Minifigures; and in 1979 that expanded into space with sets having astronaut minifigures, https://lego-x.com/2021/12/10/places-to-take-your-kids/ rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of earrings elements directed at young girls. This period also observed the creation of a managing structure, with Godtfred Kirk Christiansen’s son Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1972s also found the introduction of a method that allowed customers to select certain stones they desired to purchase and build their own products, rather than get pre-made guides; it was popular with adults, as well as kids. In the same decade, Seglar branched out into middle ages territory when using the Castle subject, and in 80 the company added it is first coach sets to its selection.
In 1989 Lego released the Pirate topic, and with it a multitude of pirate delivers, wasteland islands and treasure. The corporation also widened its assortment of facial movement, adding beards, eye areas and lip stick in addition to the common two eyes and smile. Some mature Lego coin collectors resented these types of changes, selecting the more simple faces of earlier products.
As Lego expanded to a huge multinational corporation, it had to find ways to meet the requires of it is big name clients like Focus on, Wal-Mart and Toys ‘R’ Us, which in turn demanded larger selections and faster transport times. To keep up with these needs, the company started to reduce total production time for new products by causing more utilization of computerized assembly systems.