How Social Media Marketing Can Help Your Business

Digital technology has revolutionized the way consumers interact with businesses. This has made it an extremely competitive market. The ability to monitor the data of users allows marketers to create brand awareness, increase sales and drive traffic to their websites via social media marketing (SMM) which is a type of direct marketing that is based on interactions between the customer and the business. This is the place where companies can personalize their personas to create a sense of authenticity that customers can connect with.

Emily C.

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